Joanne Tapodi Creative undertook the complete branding for Pooky & Boo. The project included logo design, business card design and e-commerce website design. The Pooky & Boo branding is balanced, organic and modern yet with a classic feel. Sue wanted the logo to be contemporary yet timeless to suit the target market, those that appreciate unique product designs for their pets to suit thier stylish home interior. Pooky & Boo Homewares for Pooch is designed and handcrafted in Western Australia. Inspired from a love of their furry friends and a passion for pattern, fabric, texture and timber, they have created a range of home furnishings for your beloved pooch! Check out the Pooky & Boo website to find out more about their fantastic products… www.pookyandboo.com.au.