BOLD, STRATEGY-FIRST BRANDING & SQUARESPACE WEBSITE DESIGN
For businesses ready to break through
That DIY logo you've outgrown. The website visitors who ghost you. The newbie competitors overtaking you. The revenue plateau you can't seem to break.
When “good enough” is no longer good enough, your business needs bold branding rooted in strategy, intention, and industry-proven experience.
My clients don't wait for "eventually" they see real shifts in user behavior within 1-3 months post-launch. More engagement. Higher conversions. And actual growth, in just the right direction.
Hi, I’m Jo. I'd rather let my work speak for itself (but since this is my website…)
20 Years design experience. Australia's only Squarespace Global Partner. 200+ Custom brands & websites.
Over my career, I’ve worked with major brands, glossy mags, and nearly every agency in Perth. But my true calling? Helping small businesses break glass ceilings with strategic design that delivers real results.
For me, design without strategy is just decoration. That's why every project begins with deep discovery – understanding your goals, audience, and market position – before creating a single visual. This strategy-first approach is why my clients see tangible business growth, not just pretty designs (but don’t worry, they look damn good too!)
Ready to create a brand full of purpose and possibility?
BRAND IDENTITY
"You totally get me" branding that captures your essence, cuts through the crowd, and connects with the right people. From logos to colour palettes, I’ll help you create a cohesive visual identity that isn’t just pretty, but purposeful, giving you a rock-solid foundation for sustainable growth.
SQUARESPACE WEBSITE DESIGN
Custom Squarespace websites built from scratch with your business goals driving every page. As Australia's only Squarespace Global Partner, I create curated online experiences that guide visitors exactly where they need to go, no templates, no limitations. Visitors will navigate more easily, stay longer, and ultimately hit ‘contact’ at a higher rate.
BRAND CONSULTING
Strategic one-hour sessions that cut through confusion and give you clarity on your brand's direction. Whether you're DIY-ing or just need expert guidance on a specific challenge, these focused consultations deliver tailored, actionable advice. No fluff, just advice from someone who knows their shit and genuinely wants to see you succeed.
Client Love / Collaborations That Convert
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“Within 2 months, my enquiries have doubled!”
“Jo is more than a designer - she becomes a cheerleader for your small business and brand. She really believes in you and gives you the confidence and clarity to take yourself more seriously. I have had a total mindset shift since working with her.”
Naomi Faye / Copywriter
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“Jo pulled the vision out of my brain and gave me something that exceeded every expectation.”
“I was really clear on the direction I wanted the brand to go in terms of its messaging, but I had no idea what that looked like visually... The colours, logo, business cards and web design she created couldn't be a better fit for my brand. Oh, and she was wonderful to work with too! 10/10, 6 stars, book her now.”
Jess Foley / Brand + PR Strategist
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“Jo's ability to intuitively understand and actualise the potential of a brand is why I keep going back to her”
“Jo is such a delight to work with and I am thrilled with my new logo, business cards and website. Worth every penny!”
Lanna Hill / Media Strategist
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![Naomi Faye, a branding & Squarespace website design client of Joanne Tapodi Creative sharing a testimonial]()
“Within 2 months, my enquiries have doubled!”
“Jo is more than a designer - she becomes a cheerleader for your small business and brand. She really believes in you and gives you the confidence and clarity to take yourself more seriously. I have had a total mindset shift since working with her.”
Naomi Faye / Copywriter
-
![Jess Foley, a branding & Squarespace website design client of Joanne Tapodi Creative sharing a testimonial]()
“Jo pulled the vision out of my brain and gave me something that exceeded every expectation.”
“I was really clear on the direction I wanted the brand to go in terms of its messaging, but I had no idea what that looked like visually... The colours, logo, business cards and web design she created couldn't be a better fit for my brand. Oh, and she was wonderful to work with too! 10/10, 6 stars, book her now.”
Jess Foley / Brand + PR Strategist
-
![Lanna Hill, a branding & Squarespace website design client of Joanne Tapodi Creative sharing a testimonial]()
“Jo's ability to intuitively understand and actualise the potential of a brand is why I keep going back to her”
“Jo is such a delight to work with and I am thrilled with my new logo, business cards and website. Worth every penny!”
Lanna Hill / Business Coach, Speaker & Media Presenter
MORE OF A DIY-ER?
Strategic tools for self-starters
I believe in sharing knowledge, not hoarding it. Discover courses and educational content from an expert truly in your corner (no holding back the "secret sauce")!
STRAIGHT FROM THE STUDIO
Bold brands breaking through
Click any project for a closer look at some of my favorite brand + website transformations. Curious what else is possible? My full portfolio is packed with brands who have broken through.
HOW TO GET STARTED WITH SQUARESPACE
Thinking about DIY-ing your site but not sure where to begin?
I've put together The Ultimate Squarespace Beginners Guide to help you skip the confusion and launch a site you'll actually love. Inside: 12 pages of no-fluff advice, practical resources, and a step-by-step website planning checklist I use with my own clients.
The best part? It's completely FREE. Because I believe everyone deserves strong foundations, even if you're starting the DIY way.
