BOLD BRAND STRATEGIST, ETERNAL OPTIMIST & AUSTRALIA’S FIRST SQUARESPACE GLOBAL PARTNER
I’m Jo, for more than two decades I've been crafting strategy-driven brands and custom websites that turn stagnant businesses into standouts. No templates. No fluff. Just bold design with purpose that connects with your ideal clients and drives real results.
A designer & big-thinker who’s truly in your corner
My journey in design started 20 years ago, collaborating with major brands, designing glossy mags, and creating campaigns at Perth’s top advertising agencies. It was exciting work but I discovered something important.
The traditional agency model wasn't serving clients well.
Too many cooks in the kitchen. Bottom-line focused decisions. A disconnect from what clients truly needed.
So I followed my gut and chose a different path, one where I could partner directly with business owners to create meaningful, strategic design that actually delivers results.
Fast forward eleven years, and I’ve never looked back.
… And actually knows their stuff
When you work with me, you're getting more than just pretty designs – you're getting over 20 years of market-tested experience and the kind of strategic thinking usually reserved for major brands. Here's a snapshot of my expertise:
Over 20 years of graphic design experience (Advanced Diploma in Graphic Design)
11+ years running a successful design business with proven results
Australia's first Squarespace Global Partner (yes, the first one)
Early adopter of Squarespace (10+ years before it became mainstream)
Former TAFE lecturer teaching website design and Squarespace
Creator of 250+ strategic websites and brand identities – not templates, all custom-coded
Featured speaker for international audiences
Regular contributor to industry publications
Founder of Creativault, Australia's first directory for creatives.
Featured in…
Expert Articles
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Delivered an online workshop in partnership with Squarespace for Cultivate & Create, which included an article.
Create & Cultivate hosts industry-leading events where hundreds of industry leaders, top CEOs, content creators, and cultural icons come together to share their journeys, lessons, and advice, creating one of the most powerful collections of conversations in the world. C&C provide the tools, connections, and resources to advance women personally and professionally on a global scale.
Article Title: New Year, New Website: Tips to Give Your Business a Fresh Look & Feel
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Guest expert writer on Kochie's Business Builders blog, the go-to hub for small business news, insights, and inspiration.
Article Title: 4 tips for harnessing creativity to level up your online presence
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Guest expert writer on the Inside Small Business blog. Inside Small Business delivers essential news, in-depth features and profiles for Australia’s small business community through its magazine, daily newsbrief and social media.
Article Title: How to stand out online
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Guest expert writer on the Inside Small Business blog. Inside Small Business delivers essential news, in-depth features and profiles for Australia’s small business community through its magazine, daily newsbrief and social media.
Article Title: Mastering digital tools and building your online presence
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Guest expert writer on the One Roof blog. One Roof is a stand out all-in-one platform for Australian women in business.
Article Title: How a Solid Brand Can Set Your Website Up for Success
Interviews
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Podcast guest on the Online Butterfly’s podcast - The Social Circus.
The Social Circus is a weekly podcast that dives into digital marketing, social media, mindset, and all the things it takes to run a business.
Podcast: Ep174 – Creating Communities
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Video interview for Fusion for their video interview series.
Founded by Ashley Matković in 2016, Fusion has grown to be the premium networking community for kind-hearted, big-vision business women.
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Interview for Fusion for their member spotlight blog series.
Founded by Ashley Matković in 2016, Fusion has grown to be the premium networking community for kind-hearted, big-vision business women.
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Interview for Squarespace Circle for their Member Stories series.
Squarespace Circle is a community created by Squarespace for Squarespace designers.
I had the pleasure of being the very first Australian designer featured in this series.
‘Best of’ features
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Chosen by Avenue Perth to be featured in their list of Best Perth Web Designers.
Avenue Perth is a website dedicated to finding and featuring the best that Perth, Australia has to offer, from the best service providers to the best restaurants.
*Note: this is not a paid feature, nor did I apply to be featured, Joanne Tapodi Creative was selected by the Avenue Perth team for inclusion.
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Chosen by DesignRush to be featured in their list of Best Hair Salon Logos.
DesignRush is the premier agency directory, awards platform, and media hub connecting brands with top agencies in software, app development, design, and marketing. They deliver vetted reviews, insights, and trends to drive business growth globally.
*Note: this is not a paid feature, nor did I apply to be featured, Joanne Tapodi Creative was selected by the DesignRush team for inclusion.
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Featured in the Squarewebsites directory - the ultimate directory of the best Squarespace website designers and experts worldwide.
Squarewebsites provides premium plugins for use within Squarespace, that take websites to the next level.
A collaborative approach that borders on telepathy
"You just get me."
"How did you know exactly what I wanted when I couldn't even describe it myself?"
"You pulled the vision right out of my head and made it better than I imagined."
I hear these things all the time from my clients. It’s not magic, it's the result of a strategic discovery process that helps me understand your business goals, audience needs, and unique positioning before a single design element is created.
My approach blends straight-talking honesty (no sugar-coating here) with genuine empathy for what makes your brand special. It's this balance that creates a partnership where you'll feel both challenged and completely supported as we bring your vision to life.
Your cheerleader beyond the launch
Your success doesn't stop on launch day – and neither does my support. When we work together, you gain a collaborator and brand strategist who's genuinely invested in your growth long after your new brand or website goes live. I'll be there to celebrate your wins, help navigate challenges, and support your brand as it evolves. Because strong brands aren't built overnight – they grow through care, consistency, and collaboration.