BRANDING + WEBSITE DESIGN PACKAGES
YOUR BUSINESS HAS A UNIQUE PERSONALITY…
It’s what attracts people to it, your brand is a complete identity that reflects your individual values and goals. When we work together you will find that building a brand is a very personalised experience. I thrive on collaborating closely with you, guiding you through a high-level strategic approach, as well as providing outstanding graphic design solutions, to create a visual representation of your brand that fits your business perfectly, a brand that you will be proud to showcase that attracts your ideal audience.
Whilst Squarespace is a platform that offers templated websites to make it easier for DIYers, I want you to know that I create websites from a blank template, this means I design custom and bespoke websites for my clients that are tailored to their brand and specific needs, no cookie cutter approach here!
Let’s start by selecting the right package for you…
THE BRANDING PACKAGE
Stand out with purpose-driven branding
More than just a pretty logo—this is a strategic visual identity with purpose. I'll uncover what makes your business truly distinct, then craft visuals that cut through the noise, connect with your ideal clients, and command the attention your expertise deserves.
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Comprehensive Brand Strategy Questionnaire
2-hour in-depth brand strategy session
Research and competitive analysis
Mood board and strategic colour palette
2 custom brand concept options
Complete logo suite (primary, secondary, submark, favicon)
Brand elements and patterns
Business card design
Comprehensive Brand Guide (15+ pages)
All files prepared for web, social media, and print
30-minute video walkthrough of your brand assets.
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4-5 weeks
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FIRST UP: STRATEGIC PLANNING
A few days before the design phase we'll kick off with an intensive strategy session (up to 2 hours via Zoom) where I'll extract your unique value proposition, target audience insights, market positioning, and brand personality. This isn't just chat – it's the strategic foundation that ensures your brand will stand out and perform.
NEXT: DESIGN PHASE
Week 1: Based on our strategy work, I'll craft your mood board and strategic colour palette, giving you the first glimpse of your brand's new vibe. This crucial step ensures we're aligned before diving into full concept development.
Weeks 2-3: Now the real magic happens! I'll develop two distinct brand concepts, each presented as a complete identity suite with variations for different applications, business card design and brand mockups. You'll receive a comprehensive presentation along with a personalised 15-30 minute video where I break down the strategic thinking behind every design decision.Weeks 3-4: After selecting your preferred concept, we'll refine it with up to two rounds of revisions until it perfectly captures your vision.
Weeks 4-5: Once you're thrilled with the final result and payment is processed, you'll receive your comprehensive brand guide, all digital files, and a walkthrough video – everything you need to launch your new brand with a bang!
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$2,800 AUD + GST
25% deposit is required to lock-in your design start date.
Progress payment structure available.
THE WEBSITE PACKAGE
Custom Squarespace design that actually converts
I've been designing with Squarespace for over 10 years—since before it was cool (or even heard of!) in Australia. This isn't just another platform I work with: it's my specialised focus. What does this mean for you? As Australia's first Squarespace Global Partner, I push the platform beyond what most designers can achieve. Your website will be uniquely yours, designed to guide visitors exactly where they need to go, with a seamless user experience that turns visitors into clients.
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Comprehensive Website Strategy Questionnaire
2-hour website strategy and planning session
Custom design built from scratch (no templates)
Homepage + up to 4 additional pages
Mobile-responsive design that looks amazing on all devices
Basic SEO implementation throughout
Strategic user journey focused on conversion
30-minute walkthrough video of your site
30 days of post-launch support.
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6 weeks
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FIRST UP: STRATEGIC PLANNING
After your deposit is settled, we'll schedule an in-depth strategy session (up to 2 hours via Zoom) where we'll map out your website structure, user flows, and conversion goals. This is where we establish the strategic blueprint that will drive every design decision. From here, you’ll have up to 4 weeks to gather your written copy, images, and complete your website checklist (don't worry – I'll guide you on exactly what you need to prepare.)
NEXT: DESIGN PHASE
Week 1: Design work begins, with your strategy and content in hand, I start building your custom Squarespace website from scratch.
Week 3-4: This is the exciting part! You'll get access to your first website draft – a custom-built Squarespace site designed with your business goals in mind (that just so happens to look amazing).
Weeks 4-5: We'll fine-tune your website with up to two rounds of revisions, making sure every element perfectly aligns with your brand – and is strategically optimised to convert browsers into clients.
Week 6: After you've approved your website, I’ll handle all the technical details of taking your site live and connecting your domain. Then it's time to celebrate as your powerful new online presence starts working for you 24/7!
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$4,800 AUD + GST
25% deposit is required to lock-in your design start date.
Progress payment structure available.
Your package can be customised further with ‘add-ons’, take a look at the section below to see what else you can add to your website package.
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Online Shop Add-on:
Integration of eCommerce functionality within website front-end and back-end
Shop page designed with up-to 10 items set up for eCommerce
Basic SEO integration included for Shop page and individual shop items
Cost = $2,000 AUD +GST
Additional Pages:
Standard pages = $300 AUD +GST each
Long-format pages = $500 AUD +GST each
Terms pages = $50 AUD +GST each
Blog articles = $100 AUD +GST each
Shop Products = $100 AUD +GST each
Domain Integration:
Integration of domain url if purchased via external third party provider (eg. Crazy Domains, New Domain, etc.)
Cost = $250 AUD +GST
Note: If domain is purchased via Squarespace or GoDaddy integration is FREE.
Google Workspace Email Set-up:
Set-up of email via Squarespace with Google Workspace
Cost = $250 AUD +GST
Squarespace Email Campaigns Set-up:
Set-up of email marketing system on your website via Squarespace’s inbuilt Email Campaigns
Newsletter sign-up applied across website pages/footer
Pop-up subscribe
Welcome email automation set-up
1 Standard email template to match your brand and website design
Cost = $350 AUD +GST
Website Training:
Specifically for website design clients at a special reduced rate
Session is recorded and sent to you for your future reference
2-3hrs Squarespace training and detailed walk-though of your website functionality
Cost = $250 AUD + GST Website Package
Cost = $350 AUD + GST Website Package + Online Shop