PERTH BRANDING & LOGO DESIGNER

Bold, purpose-driven brand design that’s more than just ‘pretty’

Without a strong brand foundation, you're essentially building a house on sand. It might look decent at first glance, but it won't convert browsers into buyers or drive meaningful business growth. As a Perth branding & logo designer my approach to brand identity goes beyond aesthetics to create strategic visual systems that connect with your ideal clients and position your business for sustainable growth.

Take me straight to the details
Perth branding & logo designer, Joanne Tapodi with her iPad in a local cafe.

Why Strategy Comes First

Through our collaborative strategy session, I'll uncover what makes your business exceptional, then express it through visuals that resonate with the right people. The result is a brand that:

  • Makes the right first impression with your ideal clients.

  • Differentiates you from competitors in meaningful ways.

  • Creates consistency across all your marketing channels.

  • Builds trust through professional, cohesive visuals.

  • Communicates your values without saying a word.

  • Positions you at the right price point in your market.

When we get the brand foundations right, everything else falls into place.

Branded business cards with logos by Perth branding & logo designer - Joanne Tapodi Creative, shown in an minimal aesthetic setting.

What “you totally get me” branding feels like

My clients consistently tell me, "You pulled the vision right out of my head and made it better than I imagined."

This isn't magic – it's the result of a strategic discovery process that helps me understand your business goals, audience needs, and unique positioning before a single design element is created.

The result? A brand that feels authentically yours while strategically appealing to your ideal clients – putting you in a class of your own.

THE BRANDING PACKAGE

    • Comprehensive Brand Strategy Questionnaire

    • 2-hour in-depth brand strategy session

    • Research and competitive analysis

    • Mood board and strategic colour palette

    • 2 custom brand concept options

    • Complete logo suite (primary, secondary, submark, favicon)

    • Brand elements and patterns

    • Business card design

    • Comprehensive Brand Guide (15+ pages)

    • All files prepared for web, social media, and print

    • 30-minute video walkthrough of your brand assets.

  • 4-5 weeks

  • FIRST UP: STRATEGIC PLANNING

    A few days before the design phase we'll kick off with an intensive strategy session (up to 2 hours via Zoom) where I'll extract your unique value proposition, target audience insights, market positioning, and brand personality. This isn't just chat – it's the strategic foundation that ensures your brand will stand out and perform.

    NEXT: DESIGN PHASE

    Week 1: Based on our strategy work, I'll craft your mood board and strategic colour palette, giving you the first glimpse of your brand's new vibe. This crucial step ensures we're aligned before diving into full concept development.

    Weeks 2-3: Now the real magic happens! I'll develop two distinct brand concepts, each presented as a complete identity suite with variations for different applications, business card design and brand mockups. You'll receive a comprehensive presentation along with a personalised 15-30 minute video where I break down the strategic thinking behind every design decision.

    Weeks 3-4: After selecting your preferred concept, we'll refine it with up to two rounds of revisions until it perfectly captures your vision.

    Weeks 4-5: Once you're thrilled with the final result and payment is processed, you'll receive your comprehensive brand guide, all digital files, and a walkthrough video – everything you need to launch your new brand with a bang!

  • $2,800 AUD + GST

    • 25% deposit is required to lock-in your design start date.

    • Progress payment structure available.

Develop your purposeful brand